http://www.uniceltech.com/mno09_mCampaigner.html
Unicel’s mCampaigner is an interactive mobile platform that enables the enterprises to create interactive mobile campaign from desktop. Some of the functionality supported in this system are:
- Create interactive campaign from desktop – so what are the channels on which the campaign message be delivered and also the tools available for the advertiser to publish the advertisement, also whethere there are any templates available for some of the standard campaign flows? As per their web site, text, logo/picture message, ring tone can be dynamically inserted as part of the campaign
- Create campaign to be delivered to targeted audience – what are the ways of creating the business rule based on which these target audience can be selected, also from which systems the data can be mined
- Different attributes of the campaign task i.e., set date & time of outbound delivery of the campaign, select only with certain criteria (again is this business rule?), presence, location etc. Here presence and location based campaign is interesting but that requires to build integration with the location based server. Now how many telecom service providers offer access to the location servers? But how about a third party build location servers on top of other telecom service providers
- Ability to measure marketing efforts and allow access to prospective clients/leads – does this mean creation of the dashboard showing realtime/non realtime statistics?
This coupled with Unicel’s following technology components listed below could make a compelling proposition.
- GlobalOne a SMSC & SMSGW combined virtual number platform for interactive P2A applications (here the understanding is this virtual number platform is nothing but a platform that can host multiple short codes). With service template creation capability, it would be much more useful. Also if such templates support all the business processes identified in the domains, then it would help such companies to integrate their business processes with the campaign.(http://www.uniceltech.com/domains.html)
- eMobileGateway – content management platform to process information from different sources and deliver on diverse set of handsets
- SMS/MMS/WAP/HTTP Gateway – for connection to operator’s SMSC, MMSC, WAP/HTTP infrastructure on the standard interface
- NotifyOne- group messaging – anyway the basic functionality of creating SMS groups would be already part of campaign manager. But creating a group for the end users could help in viral market, also could track the behavior of such groups and with permission, targetted products can be marketed for that group.
But the main concern is the scalability and reliability of the solution as well as the TCO for this total solution. I have not found any information on the hardware required as well as the traffic model that is supported by these solutions.
