http://www.eetimes.com/news/latest/showArticle.jhtml?articleID=206101885
Just wondering what is the existing organization structure in Motorola because of which they are not able to handle the not-so-performing handset business unit. I am sure there are many other equipment providers who are having E2E product range and at least one or 2 products in them are not the cash cows. But if someone does the BCG analysis for Moto product portfolio, will the handset unit fall under dog category? With exponential growth of the mobile services in the developing nations, why can’t Moto get the foothold? Is it that Moto not able to identify the segment to which it has to target or is it that its products are not good? I am sure these are the kind of questions that the decision makers in Moto would be asking themselves… but as an outsider my take is; Moto lost the war without fighting. This will create a vacume in the handset market and handset makers like Nokia, SonyEricsson would consolidate their position and increase the market share.
